Protein is expected. What makes you different?
An analysis of 139 US RTD protein products reveals where fiber can create meaningful differentiation and where taste and tolerance undo it.
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Clear, evidence-minded thinking for teams making product, category, ingredient, and claims decisions.
Why UK protein powder is a home-market game
Of 115 verified UK protein powder brands, 63.5% are British-owned—but imports skew premium. The difference is distribution, not just origin.